Tips for a Good Logo Design
There is no doubt that building a brand image is a vital part of the corporate identity. When doing your logo design there are a few things that you should ask yourself. Is your design well balanced? Do I require a particular element? Is it really required? If your eyes do not agree with you even for the smallest instance, eliminate the idea. A company logo should make sense the moment you set eyes on it. There is no doubt that you can try to design a logo yourself probably if you have some artistic talent and the knowledge of some art software like Illustrator or Coreldraw. But if you want to be ahead of your competition then it would be wise to take on the professional logo design services of a logo design company.
Logo design is not only considered to be an art but also a science. But to be a good logo designer who should have mastered certain elements; read on to learn more. Today, anybody who has a little bit of knowledge of Photoshop thinks that he or she can create a logo design; after adding a graphic, some text and some effects. But there’s more to it than just that. Besides, Photoshop is not the best software to use to design a logo. The name Photoshop itself implies that the software is meant for photos really. Many a logo design company will use a vector based program like Illustrator.
The start of a new company logo design begins with illustrating the company's image. There are no boundaries here and you can use your imagination. You should design a logo in such a way that the customer remembers it and it associates it with your products or services. Most people like pictures as compared to words. Some logos can get well-known almost instantly but others take some time to get familiarized in the market. A small change in your logo design can impact your whole brand equity. This is because customers who remember you by an earlier logo will fail to recognize you after you redesign it.
Whether you choose to do your logo design yourself or take on the services of a logo design company it will help if you make use of the tips here. The secret is balance; you have to take into account the size, weight as well as kerning besides color. You can start by designing your logo in grayscale by making use of gray as a secondary color since it is a must for logos to have a black and white version. You can always replace it with colors that you choose later. Make sure you adjust kerning manually.
Illustrator provides you the best guides for locking and unlocking and you can make them of different shapes and sizes. Learn to use them well and they will be your best friend while doing your logo design. Any logo design company will tell you that these guides go a long way in helping space out the margins for shapes, letters or words. Hence it is very important that you understand all about the concept of guides. Guides include the rulers and grids.
Another important thing to consider when doing a logo design is the font; make note that the more generic font you use, the more important and appealing it will be. Do some research and check out the logo designs of some of the biggest companies in the world. You will find that most of them use the generic font but their arrangement will be unique. Also, a good logo design company will try to keep to the common fonts so that when you use your logo on your website, it should be available for the users else it will appear as something else.
A good logo design can work wonders for your business.