More Benefits of Article Marketing for Small Business Owners

Article marketing can be a powerful marketing tool for the small business owner

Article Marketing is free advertising. It is a self-generating marketing machine that produces a constant flow of visitors thereby increasing your website traffic.

What are some of the ways article marketing can help the small business owner?

Establish yourself as an expert in your field.

  • Writing about an area you are knowledgeable about, can help build your online reputation as an industry-leader.
  • The more articles you write and promote, the more visible you become to your potential customer base and the more authority you will have on your industry topic.
  • If your articles contain valuable information that your target market needs, they will come to respect and trust your opinion and will start to seek you out.

Builds Links

  • Some article submissions sights allow promotional links (links to your website) within the body of the article. For those who don’t, you have the ability to include these links in your author resource box which appears at the end of your articles. By including links to your website, you are building link popularity and increasing your brand awareness.
  • The more articles you write and the more value you offer your target market, the more you are promoting your brand.
  • The more links you have to your site, the higher you will rank in the search engines.
  • The more valuable information you offer in your articles, the more others will share your articles on the web thereby increasing the number of links to your website.

Help to Pre-Sell Your Products or Services

  • Potential customers often don't want to be sold right away.
  • They want more information about the product or service before making a decision.
  • Writing an article about how your product or service will solve their problem and pointing out all the benefits of the product will allow the visitor to make an informed decision.
  • Your article will help place them in a better position to buy your product or service.

Gain returning visitors to your web site

  • Articles that you write and distribute stay in the search engines and the links remain on the other peoples' websites for a long time.
  • The effect is a constant stream of traffic but you need to develop new content and continue to submit articles on a consistent basis.
  • Your article may also be a constant source of information for people searching the net about your topic.
  • They may link to it from their site to keep it as a valuable resource for their visitors

Small business owners who want to increase their search engine rankings and promote their brand with a cost effective method, should utilize this savvy marketing technique and start writing articles.

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Alma Galvez
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Posted on Feb 5, 2010