How To Promote Your Blog Through Social Media
Promoting your blog can be a tough thing to do, particularly if you don't have a lot of time on your hands. There are basically two ways to do it, as you don't really have the option of using paid advertising.
You can either learn how to do SEO properly, so that you can get on the first page of Google for keyword phrases that have some search volume, or you can try to get tons of friends and followers on social media who might have an interest in what you're writing about.
I'll start with the SEO first, as that's probably going to be the first thing you want to think about, before you even write your first post.
It took me years to learn as much as I have about SEO, so I would say that I am a bit of an expert, like as much of an expert as over 50% of the people calling themselves SEO experts, but by that I mean that there are a lot of inexperienced or sub-par people giving out SEO advice for money.
The first thing is to think of the blog title, as that's going to be a major way that you can rank for a phrase, the home page of the blog.
Do a bit of keyword research by typing different phrases into the Google Adwords keyword tool with the exact match box ticked, and see if you can find something with about 1,000 exact match searches a month, depending on the competition for that general topic.
Type it into Google, and check out the page rank and back links leading to the first page results on that page. You can use a bunch of different tools to do this, but I use or have used SEO Quake, the browser add-on from SEO Book, SEO Powersuite, or more specifically SEO Spyglass, and you can check out the frequently asked questions on the SEO section of the Warrior Forum to get some more tips on that.
You have to buy a domain name, there simply isn't any way around it, and if you're going to buy a domain name, you might as well get your own hosting service, (I use Host Gator), and set up Wordpress on the domain.
You will want to get a domain name that is an exact match to the title you've chosen, or you don't choose the title until you've also worked out if you can get an exact or close match domain name for it, as Google looks at this for relevance as well as the title, meta description, and page content.
You can buy domain names cheaper through Go Daddy, or other domain registrars, but I find that a bit of a hassle, and the support is much better on Host Gator, so I usually just get it through them, and pay the extra five dollars a year.
If you don't have the money to set up a domain name and hosting, then do a few Fiverr gigs, or write a few articles here on Knoji, it's not that hard to get enough to do that.
Now there are a bunch of specific things you have to do for Blogger you have to insert code and change settings to make the SEO even close to good, and on Wordpress, you have to change the settings on the All In One SEO Pack plugin.
I explained that before in an article called how to make a professional Wordpress website. All of this is just scratching the surface, as you will need to learn how to do SEO properly in terms of making high quality back links to your pages and posts, and you will also need some social media marketing tips as well.
Proper SEO Techniques And Social Media Marketing Methods For Your Blog
OK, so there is so much to this that it involves writing an article that is too long to publish here. What works best for rankings is high quality, long, high PR, relevant back links, arranged in a link pyramid, and built up naturally over time, with varying link text, and with no follow links like social media shares thrown in.
Home page back links are valuable, and what I mean by that is if you can get a PR 3 or 4 link from the home page of a relevant site, or a page that links from the home page of a big popular site, that will work really well.
What some people do is make websites on a separate hosting account that Google sees as being someone else, (important to look like someone else to Google for it to work most effectively), and then they link to themselves, and to the back links they've made to themselves, and to the back links to the back links that they've made to themselves.
Sound complicated? You're just starting to scratch the surface of what it takes to rank for a phrase with thousands of exact match searches a month.
If you can't be bothered with all of that, just get some Twitter followers from Twiends, or make lots of friends on Facebook, or Google Plus, and make some good You Tube videos, join Yahoo Answers, and learn how that works, and just keep writing all over the place, and learning as you go.
It is all very complicated, and you have to have a passion for it, or you won't stick at it, so it's important to be writing about something you have an interest in as well.
If you would like some help with setting up a website or blog, getting it to rank, or getting views through social media, you can get in touch with me at my main blog, which sells affordable social media marketing services.