Article Marketing for Small Business Owners to Help Them Promote Their Brand

Article marketing is a great marketing tool for small business owners to establish themselves as industry-experts.

Today’s economic climate and competitive market make it more difficult for small business owners to prevail. Marketing efforts need to be finely tuned and precisely targeted for maximum benefit. The Internet allows the “little guys” to play in the same playgrounds as their larger counterparts. These playgrounds are in the form of social networking sites, forums, article sites, and various other business networking platforms. The amount of ground the Internet covers is immense and can be intimidating. But if the small business owner is able to narrow down and fine-tune their target niche, they can focus their time and energies on only the most relevant and valuable sites for their specific target audience.

Article writing is a very effective marketing tool that can help small business owners reach their target market. Because of the competitive markets and the change in consumer profiles, business owners have to be more proactive, communicative and engaging. Gone are the days where consumers will believe something about your company because you say it is so. They don’t want to hear you stand on a soapbox and tell them how wonderful your brand is. They want to see for themselves that you are an expert in your industry and what better way to prove your expertise than to write articles?

If the content of your article is valuable to the prospective consumer, and if the article is submitted to where the potential consumer is 'hanging out", the business owner will gain credibility. However it is very important for the small business owner to understand that he or she has to prove that he or she is an industry-expert by sharing helpful knowledge. Don’t write an article just for the sake of promoting your company. If you have nothing worthwhile to contribute, you will lose credibility no matter how many links you have to your site.

If you can’t think of what you can write about, try thinking about why your product or service will benefit the potential customer. What information might they need to be able to make an educated decision on which company to buy from? Naturally you will want them to buy from your company so prove your expertise, provide background information that supports your brand and guide your customers to your door or website. Tell them something they don’t already know or something that they will find helpful and useful. Check out your competitors and what they might be writing. Is there an opportunity for you to elaborate on something your competitor has already written about? Is there a gap in information ripe for you to step in and fill?

Once you have written your articles, what do you do with them? There are many free article submission sites that the small business owner can use to post his/her articles and then link to them on relevant industry posts or forums. Dr. Ralph F. Wilson, Editor-in-Chief Web Marketing Today lists the Top 25 Article Directories and Free Content Sites Ranked by Alexa and PageRank. He also advises against submitting your articles to too many sites so as not to be identified by Google as spam. Be selective in where you decide to have your articles posted.

Have you started writing yet?


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